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AUTONET記者：衛清風(01/04/2019星期五)
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隨著進入2019年，2018年台灣車壇交出總銷售量衰退2.3%的成績並不讓人滿意，不商場上總是幾家歡樂幾家愁，其中在國產車品牌中，HONDA可說是笑著結束2018年的品牌之一。藉由轉型以休旅為主的產品策略，成功在2018年全年累計販售台數達38,819台，以13.9%的年成長率，成為國產品牌中年度成長最高的品牌。
其中在國產SUV當中，以傳統強將CR-V與新興快就休旅構成的陣容，則是讓HONDA拿下好成績的關鍵。而2018年12月CR-V以2,188銷售台數奪得SUV第一的佳績，2018全年CR-V銷售達18,674台，創下CR-V導入以來最高年度販賣紀錄，奪下國產SUV銷售冠軍。至於HR-V全年販賣累計達10,158台，奪下2018年國產小型SUV年度銷售冠軍。MPV設定的Odyssey也交出全年販賣累計2,773台的好成績，助攻HONDA在SUV領域的銷量表現。
HONDA以符合市場的需求、精準的產品定位引發廣大消費者的熱愛及口碑推薦。2018年銷售台數在全車系熱銷帶動下，共突破38,819台，年度排名第三，並勇奪2018年國產品牌年度銷售成長冠軍，更創下連續2年銷售成長達2位數的優異表現，成為最受國內消費者喜愛並推薦的SUV第一品牌。
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HONDA 美日/本田車廠
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