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    日本本田汽車上半年海外市場持續成長、下半年國內市場將發表數款新車反擊!  
AUTONET記者:Quattro(08/05/2003星期二)
日前日本本田汽車公布今(2003)年上半年國內及海外市場銷售情形顯示,由於旗下Fit、Life、Stream等車款銷量減少所致,使得日本國內總銷量達373,214輛,其中轎車市場銷量達153,000輛,較去年同期減少了60,000輛;而海外市場的產量和銷量皆持續上升,尤其在亞洲地區生產線成長最大,總生產量達143,500輛,較去年同期增加了68.9%,歸功於氣勢如虹銷售一路攀升的CR-V,自今年一月在台灣地區上市後,逐月遞增,在6月份首度突破1000輛之後,而7月份的銷售成績再上層樓,達成1444台的佳績,取得SUV市場佔有率22.2%,更站上台灣地區SUV市場排名第二的位置。

由於日產汽車今年上半年國內銷售將本田汽車擠下第三名,讓本田汽車在國內市場競爭被受打擊,不過本田汽車在下半年陸續推出新車款,準備出手反擊,其將要推出的新車款包括:Stream、Life、Odyssey改款車型。而海外市場部分,將掌握持續成長的優勢,日後會大幅度提升海外生產線的產能。


 
 
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