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2007台灣車市延續跌勢比去年再滑11%僅HONDA逆勢大幅成長30%！
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AUTONET記者：編輯組(01/03/2008星期四)
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2007台灣車市延續跌勢比去年再滑11%僅HONDA逆勢大幅成長30%！
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2007年台灣整體汽車市場表現不盡人意，一路延續了06年的跌勢，雖各大品牌祭出各種販促手段，但全年僅掛出約32.66萬輛的水準，幾乎所有品牌都面臨了極大的衰退壓力。在這一波跌跌不休的市場走勢中，HONDA在CR-V的領軍之下，卻完全展現出異軍突起、逆勢成長的上揚實力，年中過後再加上CIVIC的逐步加溫，HONDA的銷售呈現穩定上揚的局勢，全年總計掛出28,304輛的成績，市場佔有率也達到了8.7%，足足比去年的21,857輛成長了29.4%，不僅超越了27,000輛的年度目標，也是台灣汽車市場中唯一比去年成長的國產品牌。
12月台灣汽車市場，總計掛出了27,445輛，比去年同期下滑了11%，而一路成長的HONDA，在12月呈現了強勁的上升力道，單月訂車數達到3,292輛，掛牌數也達到了2,674輛，市場佔有率9.7%，比上個月成長了26.4%，也比去年同期又成長了8%，更再度奪下了市場排名第3的好成績；熱絡的市場，也讓HONDA出現了現今車市上難得一見的缺車景象。
回顧2007年，台灣車市出現了不小的變化， HONDA 在年初時市場佔有率僅6%左右，市場排名也僅僅排名第6，在全新CR-V改款上市後，不僅以SUV車款連續3個月擠下長年由房車佔據的單一車款銷售冠軍寶座，也使HONDA的市場佔有率逐步上揚，市場排名也隨之穩健攀昇，不但在2007年5月及12月衝上單月排名第3的佳績，到年底更以年度平均市場佔有率8.7%的水準，穩穩站上市場排名第4的位置。
HONDA在2007年展現出高揚的成長力道，這股氣勢也在2008年的第一天再度延續，光新年第一天的訂單數就增加了251張，為HONDA開出了2008年的新年紅盤。這股氣勢在第二季全新第八代Accord即將推出的帶動之下，勢必會再為HONDA帶動另一波更強的上升力道。
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