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    Civic Hybrid廣告誇大不實,美國判罰HONDA共1億7000萬美元  
AUTONET記者:張菱育(03/21/2012星期三)
2009年式Civic Hybrid
時下最熱門的話題油電混合動力車Hybrid,會受到消費者的歡迎無非是其節能省油的優點功能,在現今居高不下的石油價格之下,節能的Hybrid車款自是受到不少消費者的青睞,但是HONDA在美國銷售的Civic Hybrid車型,近日因廣告中誇大的省油效能,被美國當地20萬多名的車主提起集體訴訟索取賠償,HONDA後來以美金1億7000萬元(約新台幣50.2億元)達成和解。

2003年式Civic Hybrid
根據日本放送協會(NHK)指出,這些Civic Hybrid車款包括2003年到2009年在美國銷售的車款,HONDA將賠償美金100元到200元(約新台幣2,951元到5,902元),且之後車主要再購買HONDA新車時,會享有一定的折扣優惠。此外,美國一名婦人的2006年Civic Hybrid,無法達到廣告中21.26km/L的油耗表現,發起集體訴訟希望能夠獲得賠償,但業者不予理會,她就告上法院申請小額賠償,之後獲賠約新台幣6,000元。HONDA在這次事件中,總共將負擔美金1億7000萬元(約新台幣50.2億元)。

而台灣的車主可以放心,國內並無引進Civic Hybrid車款,旗下的Hybrid車款目前僅引進Insight和CR-Z車型來銷售,台灣的消費者不用太擔心。但根據這項事件來看,其實其它品牌的Hybrid車款也不一定在使用時,能夠真正達到官方給的油耗數據表現,HONDA有點受到非戰之罪,因HONDA在進行所有的車輛測試中,皆是採用最高精密的測試儀器及系統,做最嚴格與公正的實車測試,且進行測試的測試人員在駕駛車輛時,都是用最正確的方法來駕駛車輛;反觀路上的駕駛人,如果是遇到駕車大腳,在採油門以及煞車時都胡亂亂踩,造成車輛不必要的油耗損失,駕駛人的駕車風格也會影響到油耗表現。

因此,HONDA這次被冠上這樣的罪名實在是有點冤枉,且台灣地區常常有不實的廣告出現,但似乎都沒有人在管,政府單位對於消費者權利也沒有做得很周全,罔顧消費者的權利不管,最後吃虧的還是消費者,台灣的政府單位還得多加把勁,多為消費者的角度來著想。


 
 
HONDA 美日/本田Civic
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