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AUTONET記者：蔡致堅(01/13/2006星期五)
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電視廣告，這種從電視機發明以來最具商業價值的方法，不僅能進行銷售，也能提升品牌形象，並達到育教效果，而HONDA在日本的一支電視廣告，就獲得「環境大臣賞」的殊榮。
由F1車手佐藤琢磨所代言的「酒精燈車•街」篇的電視廣告，在去年度頻頻於日本電視上播出，這支強調低燃費、低污染的廣告片，果真引起許多民眾的共鳴，同時也帶動Stepwagon的買氣。
因此由財團法人地球•人間環境所主辦的「第九屆環境大賞」中，HONDA就以「酒精燈車•街」篇拿下電視環境廣告部門的最高殊榮-「環境大臣賞」，這也是HONDA第一次受到此獎項的肯定。
除了HONDA以外，TOYOTA、NISSAN也以其他項目獲獎。整個頒獎儀式將在1月25日舉行。
反觀國內，除了政府單位的宣導廣告，幾乎所有都以銷售商品為主，其實品牌形象的建立也必須靠不單靠產品，偶爾也來個感性訴求，這樣才能達到雙贏的局面。
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台灣產業相關新聞
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