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HONDA誓言2010年Hybrid車款銷售45萬輛，佔四輪乘用車比例10﹪
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AUTONET記者：蔡致堅(12/25/2007星期二)
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隨著Hybrid的熱潮，HONDA也注入更多的研發機制和資金，並將2010年銷售目標訂在該品牌於全球乘用車總銷售的10﹪，也就是約45萬輛的規模。
雖然TOYOTA在2008年的銷售總數能站上990萬輛，但身為TOYOTA最害怕的敵手HONDA自然也不甘示弱，縱使沒有這麼驚人的數量，但仍以400萬輛為年度目標 ，同時在2010年希望能達到450萬輛的規模；在此之前，HONDA也將全力投入更多Hybrid節能環保車於市場，所以在2009年新車型陸續投入後，預計以一年20萬輛為目標。
基於福井威夫社長的指示，再加上與環保能源對應的策略明朗，因此從2009年起HONDA將陸續推出不少Hybrid車款，包含以今年東京車展問世概念車CR-Z為基礎的Hybrid性能跑車，與小型的Hybrid等，估計在大量生產、降低成本和開發更小型的系統後，Hybrid車款的門檻將會更低，同時原油價格肯定不會下調，在這樣的情況下必然會提升Hybrid在全球的銷售量，在2009年要達成40萬輛的目標絕非問題。
照HONDA的長期規劃來看，未來Hybrid車款將會佔全球總銷售約1成左右，而2010年的全車系銷售目標暫訂為450萬輛，其中有45萬輛就是環保節能的Hybrid車款，看來這樣的數字又要讓TOYOTA內部拉警報。
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