精選新聞
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車型分類
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    HONDA Fit搶進印度,與同胞相廝殺  
AUTONET記者:蔡致堅(06/11/2009星期四)
雖然全球汽車市場進入空前黑暗期,但四大金磚之一的印度卻被不少車廠列為主戰場,像SUZUKI、NISSAN等都紛紛大筆投資,開發針對當地中產階級需求的小型車,HONDA也首度在印度推出1.2升級距的小型車,也就是Fit,不過車名卻改成與歐洲相同的Jazz。

雖然TATA Nano主打低價策略,專攻二輪機車族市場,但要和市場佔有率最高的MARUTI SUZUKI抗衡,沒有引人之處的產品通常是鍛羽而歸,因此HONDA決定導入Jazz(歐洲名稱,也就是Fit)在印度生產販售,同時因應印度在2006年3月實施的小型車降稅優惠制度,遂搭載針對當地市場所開發的1.2升直列四缸i-VTEC引擎。

HONDA之所以願意在不景氣年代投資印度,乃印度自從實施降稅優惠制度後排氣量1.2升以下車款銷售激增,在餅被作大後自然有不錯的商機,使得HONDA願意針對環境需求開發新引擎。但Jazz進入印度後將和SUZUKI A-Star等對手正面交鋒,爾後還有NISSAN新March,看來一場同胞相戰將在印度展開。

於6月10日在新德里正式發表的Jazz,因售價高達69.8萬盧比(約新台幣50萬元),故銷售目標鎖定都會地區的中產階級,因此從6月11日起將在印度10個城市進行銷售。


 
 
HONDA 美日/本田Fit / City
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