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    HONDA CR-Z來勢洶洶,日本第一個月訂單超過1萬張!  
AUTONET記者:蔡致堅(03/29/2010星期一)
堪稱全球第一輛Hybrid三門掀背小跑車的CR-Z,是HONDA在節能環保領域的新成就,在2010年2月26日於日本發表上市至今一個月,訂單就超過1萬張,比起當初預定目標高出10倍之多,這也是HONDA繼1999年S2000上市11年來第二次的盛況,這也提供消費者在Hybrid車款有更多樣化選擇。

現在下訂要等上三個月才能交車的CR-Z,從2月26日到3月24日累計訂單超過1萬張,其中男性就佔了90﹪,剩下10﹪為女性,年齡層則以30歲以上單身居多,佔了35﹪,40歲以上已婚但小孩獨立者佔35﹪,20歲以下單身者則佔15﹪(據說這群的家庭環境都不錯)。另外有將近50﹪的購買車,原本是HONDA Fit、Civic、Integra的車主,因車齡老舊而換購,其他50﹪則屬於新購者。

車型方面,配備豐富的α等級就佔了90﹪,標準版β等級僅有10﹪,而變速系統部分,40﹪選擇六速手排,60﹪選擇CVT,可見得日本消費者對於配備面和便利性相當重視,但也不乏重視操控樂趣者。至於消費者購買CR-Z的理由,包含1.5L i-VTEC引擎與Hybrid系統所組成的IMA,能獲得25.0km/L平均油耗,動感十足的外觀造型、先進高質感的內裝鋪陳、依照實際需求能選擇的三模式駕駛系統、後座傾倒可容納兩具高爾夫球袋空間等,嚴格來說就是適合日常生活使用。

當然台灣方面HONDA Taiwan業已評估引進的可能性,本地消費者到底有沒有福氣可購買這款全球第一輛Hybrid量產小跑車,就要看HONDA Taiwan的決定了。


 
 
HONDA 美日/本田CR-Z
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