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    HONDA雙輪銷售里程碑!全球摩托車已達4億輛新門檻  
AUTONET記者:Ginny(12/30/2019星期一)
年底到了,大多數人應該都想高調結束一年、顯示近一年來的努力成果,而HONDA大概就是能夠高調結束一年的車廠之一,除了慶祝旗下首款摩托車Dream D-Type的70週年生日,又售出了第4億輛摩托車,達成了新的銷售里程碑。

最初車廠會涉足雙輪領域,則是因為公司創始人本田宗一郎(Soichiro Honda)受電動腳踏車的靈感,想到或許基本、可靠、高效且便宜的摩托車款應能助二戰後的日本推回顛峰,隨後便推出首款Dream D-Type,而在70年以後,HONDA的雙輪目錄,就已經包括了Cub、Monkey、Metropolitan等等著名的機車車型,另外還有像是Africa Twin等等適合越野冒險的車型。

而近年來,在摩托車這塊領域,車廠也積極擴展,並快速提高產量。最初在1968年達成第1000萬輛摩托車的銷售,1984年就多了4000萬輛、達到5000萬輛的目標,銷售量上升到以「億」為單位,則分別在1997年完成1億、2008年的2億、以及2014年的3億里程碑,今年售出第4億台摩托車,也能明顯看出花了48年的時間才售出1億輛,但接下來達成目標的時間愈用愈短,3億到4億只用了短短五年時間就又賣出了1億輛。

車廠統計,在本財務年度當中,生產了2082萬輛摩托車,大部分仍留在亞洲銷售,不過,其中有28.2%、也就是約588萬輛的摩托車是在印度市場上銷售的,而印尼佔了516萬輛;銷售量的第三至六名,則分別是越南、泰國、中國以及其他亞洲國家;國際方面,拉丁美洲銷售出105萬輛,其餘的62萬輛則分佈在各地,包括美國、澳洲、歐盟國家等等。

除了車輛,車廠似乎也不忘佔好摩托車市,而大部分的摩托車都是在當地國家製造,目前,工廠就已設在21個國家或地區,其中就包括了泰國、印尼、奈及利亞、中國、越南等地;而在美國的俄亥俄州一間工廠,也是優先製造摩托車才製造汽車。


 
 
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