HONDA專屬網站：對抗TOYOTA Pruis，HONDA打出低價策略！

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撩動人心！華麗舒適大車格與超強聯網科技，HONDA CR-V試駕

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對抗TOYOTA Pruis，HONDA打出低價策略！

AUTONET記者：蔡致堅(05/18/2006星期四)

隨著Civic Hybrid的問世，與TOYOTA Prius的持續囂張，HONDA實在看不下去，決定在2009年要推出售價低廉的Hybrid車款，目前呼聲最高的應屬下一代Fit。

以全球銷售20萬輛為2009年目標的HONDA Hybrid車款，雖然現階段仍不敵TOYOTA的強烈攻勢，但世界車廠在Hybrid自行開發的技術上，僅剩下HONDA能與TOYOTA相抗衡，因此HONDA的福井威夫社長提出2009年的低價戰略，希望能以價格來圍剿TOYOAT Prius。

在目前HONDA的產品陣容中，具備Hybrid系統的車款為Accord、Civic、Insight三種車型，而先前AutoNet曾報導有關Fit Hybrid的消息，如今隨著福井社長的宣言更為明確，也就是低價策略強打車款Fit Hybrid。不過這款低價能源車要到2009年才會開始販售，不難想像這應該會是下一代新Fit的Hybrid版。

現階段所有的Hybrid元件全都在日本鈴鹿製作所開發製造，一旦2009年要全面進攻，光是北美地區的需求就高達10萬輛，其他市場則為10萬輛，屆時鈴鹿製作所必定會面臨擴廠的局面。

其實HONDA要和TOYOTA瓜分Hybrid市場，的確是一件好事，因為讓TOYOTA一家獨佔該領域，絕對不是其他車廠所樂見。感謝HONDA出來主持正義！

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