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AUTONET記者：蔡致堅(04/03/2009星期五)
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一場金融海嘯搞到全世界亂成一團，整個經濟體系近乎崩盤，就連號稱火車頭工業的汽車界，也面臨空前的大危機，2008年不僅獲利下滑，幾乎所有車廠都出現虧損，在經費預算一砍再砍情況下，最佳宣傳效果的國際性車展首先受到衝擊，也使得這些知名大展盛況不如過去。
已經確定退出F1賽事，並中止所有NSX、S2000後繼車開發計畫的HONDA，在日前又宣布不參加2009年的德國法蘭克福車展，因為在HONDA的規劃中，寧可大砍活動預算，也不能減少新技術研發經費，所以HONDA將法蘭克福車展等費用挪到燃料電池計畫中，主要是2009年秋天即將在德國展開燃料電池技術研發計畫，FCX燃料電池車也將在歐洲進行長期測試，如此龐大的研究對HONDA來說重要性大於車展，因此才做出讓歐洲車迷失望的決定。
HONDA不參加像法蘭克福如此大規模的國際車展，主要仍在預算有限，錢必須要花在刀口上，對於市場佔有率不高的歐洲市場可先忽略，不過對於中國市場HONDA可絲毫沒有怠忽之意。現在最活絡的中國市場，該國政府不僅提出家電汽車下鄉計畫，對山寨文化也是睜隻眼閉隻眼，甚至大言不慚認為這是理所當然，完全不將智慧財產權放在眼裡，然而對車商來說賺錢獲利才是王道，難怪2009年的上海車展幾乎國際品牌全員到齊，勢力版圖在中國南部的HONDA，自然也不會放過當地的車展。
只是大家口口聲聲高喊中國黑心貨，甚至汽車如紙片般不堪一撞，但視錢如命的商人在道德與獲利之間必然不會和銀子過意不去，但看到國際車廠紛紛因預算不參加國際車展，確實又給了中國山寨車一個進軍世界的機會，說穿了山寨仿冒肆虐…大家都有責任！
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