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可愛松鼠吸目光，HONDA Accord Crosstour超級盃美國式足球賽廣告影片曝光
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AUTONET記者：吳煌棋(02/08/2010星期一)
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超級盃美國式足球賽（Super Bowl）即將於美國當地時間2月7日開賽，這是NFL美國職業足球（National Foorball League）的年度冠軍賽，往年均於1月份的最後一個星期天或2月的第一個星期天舉辦，被稱為超級盃星期天（Super Bowl Sunday），今年也不例外。
超級盃美國式足球賽收視人口驚人，據統計2009年美國共有9500萬收視人口，這還不包括全球其他國家透過衛星的收視人口數，因此購買此比賽時段的廣告金額也高得嚇人，但是宣傳效果也會有一定的效果，正因如此HONDA已經購買廣告時段，替全新Accord Crosstour進行宣傳。
HONDA替全新Accord Crosstour拍攝的30秒廣告影片當中，電腦所繪製的可愛松鼠，不斷把東西推進空間寬廣的空間當中收藏，最後光線射入才發現這是Accord Crosstour的寬廣行李廂，突顯其車室空間之寬廣，希望藉此在美國消費者心中，留下深刻印象。
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HONDA 美日/本田Accord
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