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車型分類 |
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HONDA不堪經濟危機衝擊，日本停產Airwave等三款車！
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AUTONET記者：蔡致堅(07/12/2010星期一)
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Airwave
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雖說全球景氣有復甦的現象，中國汽車市場也上探1,600萬輛規模，各大車廠也紛紛加碼在當地投資，然而汽車工業發達的日本卻陷入苦戰，一來是新生代消費者對汽車需求低，二來整體經濟受日幣匯率居高不下沒有明顯起色，為了成本獲利考量，使得日系車廠開始調整產品陣容，不是面臨停產就是進行車型整合，像HONDA就確定在八月停產Airwave、Crossroad與Partner三款車。
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Crossroad
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在景氣大好、中國尚未崛起之前，日本車廠總是以相同底盤開發非常多車款，但才幾年光景這種作法似乎無法提振消售量與增加獲利，尤其受金融海嘯衝擊及廠商紛紛轉往中國投資後，日本車廠反而’調整比重，不僅生產線往海外移動，就連車款數量也遠低於過去，所以在2005年以Fit底盤為基礎所開發的轎式休旅車Airwave和商用版Partner，與2007年才投入市場、搭載1.8L/2.0L兩具引擎的Crossroad，將從8月底消失在HONDA位於日本三重縣鈴鹿市的鈴鹿廠，意思就是說這三款車要停產。
根據了解，Airwave、Crossroad、Partner從問世以來在日本市場表現穩定，平均每個月約銷售1,400輛，但2008年底開始數量減少，尤其在金融海嘯後數量一度減至800輛規模，加上年輕族群的用車觀念改變及日本社會少子化越來越嚴重，這般數量根本不符合經濟效益，且HONDA旗下也有相類似產品，故決定停產Airwave、Crossroad、Partner三款車，以維持本身的經營。
至於未來HONDA的車款開發重點在哪裡？當然就是Hybrid！
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HONDA 美日/本田車廠
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