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    轉型大成功,HONDA稱霸國產SUV級距  
AUTONET記者:衛清風(01/04/2019星期五)
隨著進入2019年,2018年台灣車壇交出總銷售量衰退2.3%的成績並不讓人滿意,不商場上總是幾家歡樂幾家愁,其中在國產車品牌中,HONDA可說是笑著結束2018年的品牌之一。藉由轉型以休旅為主的產品策略,成功在2018年全年累計販售台數達38,819台,以13.9%的年成長率,成為國產品牌中年度成長最高的品牌。

其中在國產SUV當中,以傳統強將CR-V與新興快就休旅構成的陣容,則是讓HONDA拿下好成績的關鍵。而2018年12月CR-V以2,188銷售台數奪得SUV第一的佳績,2018全年CR-V銷售達18,674台,創下CR-V導入以來最高年度販賣紀錄,奪下國產SUV銷售冠軍。至於HR-V全年販賣累計達10,158台,奪下2018年國產小型SUV年度銷售冠軍。MPV設定的Odyssey也交出全年販賣累計2,773台的好成績,助攻HONDA在SUV領域的銷量表現。

HONDA以符合市場的需求、精準的產品定位引發廣大消費者的熱愛及口碑推薦。2018年銷售台數在全車系熱銷帶動下,共突破38,819台,年度排名第三,並勇奪2018年國產品牌年度銷售成長冠軍,更創下連續2年銷售成長達2位數的優異表現,成為最受國內消費者喜愛並推薦的SUV第一品牌。


 
 
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