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Honda Taiwan全新行銷概念Moving Showroom 4月12日移師台北天母高島屋
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AUTONET記者：李承儒(04/14/2003星期一)
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Honda Taiwan繼3月22日於台中精明一街所推出的“Moving Showroom“，在顛覆傳統的戶外行銷售概念後，從4月12日起到4月20日一連9天，將把活動移到台北天母的大葉高島屋百貨前廣場，讓更多的人可在與家人輕鬆逛街購、購物的同時，也能更容易的就接觸到Honda以及Honda的產品。
Honda Taiwan於台中推出全新概念的Moving Showroom後，在中部地區引發了極大的迴響，也同時帶動了中部地區戶外賞車的新模式。活動期間不僅吸引了眾多的賞車民眾，更吸引了許多的汽車同業到場關心，顯見Honda Taiwan的全新行銷概念，已隨著Honda Taiwan的各項行銷活動逐項展開，而在國內的汽車業界，逐漸引發一股全新的風潮。
過去國內的汽車行銷手法，大多著眼於產品直接銷售，極少延伸到週邊相關領域，但是汽車是屬於高單價的消費，顧客所在意的絕不僅止於產品本身而已，任何與銷售有關的環節，都是顧客在意的地方，因此Honda Taiwan自CR-V上市以來，即著力於顧客全方位滿意的經營，在做法上，自有別於國內汽車市場向來只專注在產品本身的傳統行銷手法。所以Honda Taiwan不論在服務的軟、硬體上，或是在觀念、做法上，從售前、售中或售後的一連串與顧客相關的領域，都推出各種有別於國內汽車業傳統的全新作法，不僅廣得消費者的認同與回響，更引發國內汽車業的一片跟隨風潮，例如國內汽車業最近颳起的30分鐘快速服務、據點全面更新、拉長新車保固期、大型戶外廣告等，都是Honda Taiwan所帶來的全新旋風。
Honda Taiwan在台北天母高島屋舉辦的Moving Showroom，從4月12日起一直進行到4月20日，之後將移往高雄分與行，隨後將會展開全省巡迴。
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台灣產業相關新聞
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