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HONDA七月份推出Share With You活動
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AUTONET記者：蔡致堅(07/01/2003星期二)
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新一代HONDA CR-V自1月底上市以來，廣受消費者喜愛，銷售量節節上升，在6月份的銷售量更一舉突破1000台，不僅連續3個月達成市場預估的每月銷售目標，也創造了上市以來的最佳的銷售成績。
為感謝廣大消費者對CR-V的支持，HONDA Taiwan自即日起至7月31日止，推出“Share With You”活動，在活動期間，只要消費者蒞臨HONDA Taiwan全省各展示據點賞車，即可獲贈原廠鑰匙圈的賞車禮，試車的消費者更可獨得精緻的Honda隨手杯試乘禮，在7月31日前交車者，還可以得到Honda CR-V獨有的交車禮。同時為感謝已經購買新CR-V的車主，HONDA Taiwan也推出了推薦有禮活動，只要CR-V車主在活動期間介紹親友購買CR-V，亦可同時獲贈CR-V獨有贈品。
HONDA Taiwan為提供給國內消費者高品質汽車服務環境，在產品上以全球一致的HONDA品質基準來生產CR-V車款；在經銷商的規劃上，以顧客滿意的觀點來進行所有軟硬體的設計與建構；在售後服務上，更在國內推出首創雙技師、快速服務、分流接待等體制，成為引領國內汽車售後服務潮流的先鋒；在行銷上，堅持以交易透明化、Moving Showroom活動展示間等獨特的手法，來獲得消費者信賴。
自今年1月21日全新HONDA CR-V上市以來，在國內SUV市場的佔有率即逐月上升，由1月份剛上市的1.5%逐步上升到4月份的20%，在4月份HONDA CR-V更以821輛的銷售台數，達成上市時預估的月銷售800輛的目標。在5月份更以21.1%的SUV市場佔有率，由SUV市場排名第三再向前邁進一步，站上SUV市場排名第二的位置。
在售後服務上，6月份的回廠車主更突破了18000輛，更以每個月3000輛的數目持續增加中，也顯現了HONDA Taiwan的各項作法不僅得到新車主的認同，連舊有的HONDA車主，也對HONDA Taiwan給予正面的評價。在目前已經開始營業的經銷商在6月份共計為16家，在7月份更將有其他經銷商陸續加入銷售CR-V的行列，使HONDA Taiwan經銷據點營業數累計達19個，逐步完成今年30的據點的初步設點目標，加速對國內消費者提供一致性的高品質服務。
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台灣產業相關新聞
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