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    廣州本田可望投產HONDA Airwave,台灣也有機會?  
AUTONET記者:Andrewlu(05/24/2005星期二)
國人甚至車界的從業人員可能無法想像,在中國掛上同一品牌,但分屬不同生產廠家,可能是一種競爭而不是相互提攜的關係,當然這樣的狀況也混雜了中國內地地方主義的鬥爭,而在東風集團與本田技研在武漢生產HONDA CRV之後,同樣生產本田的武漢東風廣州本田,相競爭的態勢卻愈來愈明顯!



說也奇怪,多數外商汽車公司,在中國內地的合作廠家,多數都會維持一家以上的規模,過去僅此一家別無分號的廣州本田,生產的是HONDA Accord、 Fit-Fit Saloon與Odyssey三款車,但是在東風本田加入生產CRV之後,又傳出明年將導入今年東京車展即將公開的八代Civic,廣州本田為了要求表現,已經向原廠表明導入生產HONDA Airwave的強烈意願!

依照過去的規劃,台灣本田所導入生產的車款,必然以中國版本為基礎,在針對配備與包裝進行調整,在本田原廠也因為中國與台灣兩地市場規模的差異,在挑選車型上也是「先中國、後台灣」的順位,廣州本田因應市場的需求,加上剛剛在日本推出的Airwave小型轎旅車,也是基於Fit小型車底盤衍生而來的,生產機具與零件供應,多數均可沿襲原有Fit車系的現狀,對於廣州本田來說,想要大幅提昇銷售表現,最快的方法就是導入Airwave!

終於要在今年導入台灣本田屏東廠生產的HONDA Fit-Jazz,是否可能因為同樣的因素,而可能在上市後一年,也比照廣州本田要求,導入同底盤的Airwave在台生產,以吃下台灣近年來潛力無窮的小型轎旅車市場,後續發展相當值得注意,因為七代Accord推出後銷售不彰的情況,也促此台灣本田與日本青山總部,針對台灣市場傳統房車市場競爭激烈的態勢,已經讓原有議定的產品計畫大幅轉向!




 
 
HONDA 美日/本田Accord
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