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    HONDA CR-V銷售紀錄創歷史新高  
AUTONET記者:編輯組(04/03/2007星期二)
國內汽車市場3月份的表現,較之去年同期,又出現了22.5%的跌幅,顯現台灣的車市尚未見回春的曙光。在一片跌落聲中,HONDA Taiwan在一月底全新推出的新一代CR-V,卻已經累積超過了6000輛的訂單,創下近年來少見的新車上市效應。也因為CR-V的熱銷,讓HONDA在3月份交出了亮麗的銷售成績,不僅以全車係以2612輛的掛牌數站穩市場排名第四與國產乘用車市場第二的排名的成績,在市場佔有率上,更創下了自HONDA重返台灣市場以來9.9%的歷史新高。

雖然CR-V的累計訂單已超過了6000輛,但是受限於產能限制的因素,在3月份僅交出了1656輛的成績,但在SUV市場區隔的佔有率卻高達41%,這也是CR-V有史以來最高的單月市場佔有率,不僅是SUV市場其他競爭車種所望塵莫及,掛牌數更高居全台灣汽車市場單一車種排名冠軍位置,足見CR-V在消費者心目中的地位,不僅是SUV的唯一首選,冠軍地位不容撼動,更同時吸引了原本許多非SUV車主換購CR-V的熱潮,在汽車市場一片低迷聲中,創造難得一見的盛況。


 
 
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