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AUTONET記者：蔡致堅(07/03/2007星期二)
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截至六月底為止台灣新車銷售逼近18萬輛，而來勢洶洶的HONDA更以驚人的速度成長，不僅穩居前四強，甚至還有坐四望三的態勢，其中更以具備2.0和2.4升兩種排氣量的CR-V居最大功勞。
觀察上半年台灣汽車銷售，總市場以171094輛的掛牌數，比起去年同期的207053輛下滑了17.4%，雖跌幅有減少的跡象，但仍難逃比去年衰退的走勢。在一片衰退聲中，HONDA靠著全新改款CR-V的熱賣，與Civic的穩定銷售，在上半年掛出了14398輛的成績，比去年同期的11827輛成長了21.7%，排名更穩居國產第四大，且在台灣上半年全面衰退的汽車市場中，成為唯一比去年同期累計呈現成長的品牌。
HONDA除了從今年一月從單月排名第六，一路攀升到單月最佳排名的第三名，並在上半年累計坐穩第四名的市場表現之外，市場佔有率，也從去年上半年累計的5.7%，成長到今年上半年累計的8.4%，足足成長了47%，在整體市場表現上，HONDA成為今年汽車市場上半年表現最亮眼的黑馬。
除了整體表現優異之外，CR-V在全新改款後更是氣勢如虹，不僅連續三個月蟬聯市場單一車種銷售冠軍，在六月份雖受到生產數量的限制，僅能掛出1841輛的成績，但仍以39輛的些微差距位居單一車種銷售第二名。在SUV市場中，則仍是持續以大幅壓倒性的領先台數，在SUV市場以近半的48.3%市場佔有率，穩居SUV 銷售冠軍的位置。CR-V除在上半年掛出8794輛外，後續的銷售力道仍呈現強勁的走勢，預計在七月份即可輕易突破1萬輛的累計交車成績，成為近來國內汽車市場中，唯一具有新車上市蜜月期超過半年仍持續熱銷的車款。
其實以HONDA能在五年左右的時間成為第四大國產品牌，除了符合市場口味的車款外，持續不斷的品牌經營和服務讓消費者更為安心，或許這才是HONDA致勝的關鍵所在。
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台灣產業相關新聞
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