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車型分類 |
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AUTONET記者：蔡致堅(10/29/2007星期一)
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第一代Civic
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由於HONDA 1300在市場上失敗，一時之間退出四輪領域的傳言四起，但一切謠言都在Civic的出現後打破。先前所堅持的空冷引擎，在最後妥協決定推出符合大眾的水冷引擎，1971年HONDA首部水冷引擎車款為N360的姊妹車Life，動力與靜肅性都有明顯進步，當然市場反應也大於HONDA 1300，這一切必須歸功於HONDA的技術本位。
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第一代Accord
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而真正讓HONDA嚐到勝利滋味的車款，就非Civic莫屬。此車雖在1972年問世，但時空背景卻回到能源危機醞釀期，HONDA為了落實「My Maxima、Mega Minimum」理念，來符合汽車需求處於高度成長的日本市場，遂推出2 Boxes FF Civic，頂著高經濟性與舒適空間的賣點，的確在世界車壇上造成話題，尤其採用先進省油低污染的CVCC（Compound Vortex Controlled Combustion）引擎，更在北美市場大獲好評。
有鑑於此，TOYOTA、FORD、CHRYSLER、ISUZU都分別向HONDA提出合作需求，希望能將CVCC引擎技術傾囊相授，而本田宗一郎對於機械夢想的前提，順利和這些大廠合作，也連帶提升HONDA整體品牌企業形象和地位，從二輪HONDA變成技術HONDA；1976年Civic在四年內達成100萬輛目標，成為原廠最會下蛋的金母雞，並開始著力於四輪車領域的開發。同時，為了因應日本國土省交通部的政策，HONDA也參與ESV安全實驗車的開發計畫，這也是日後HONDA諸多汽車安全的源頭。
在Civic成功後，HONDA又推出更高級的Accord，結果也一舉獲得市場前所未有的回應，從此HONDA在四輪市場無須再背負機車名聲的包袱，1978年美國本田累計生產突破500萬輛，並和英國BL大英LEYLAND合作，推出許多膾炙人口的車款，奠定邁向世界戰略的穩固根基。
為了提升整體品牌，並和HONDA等於國民車作區隔，遂在1985年於加拿大發表新的乘用車品牌ACURA，在北美市場展開雙品牌制度，這也讓NISSAN、TOYOTA紛紛仿效。
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台灣產業相關新聞
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