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車型分類 |
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HONDA復仇的決心，日本新Stream四星期銷售1萬輛！
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AUTONET記者：蔡致堅(08/10/2006星期四)
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原本每月在日本市場擁坐轎式休旅一哥的HONDA Stream，哪知道TOYOTA出了個Wish，結果鴨子飛了還必須面對漫長大改款的等待，如今第二代車型的問世，頗有叫陣報仇的意味。
在七月14日於日本發表的第二代全新Stream，因為內外觀設計更為動感年輕化，且操控動力多獲得好評，不僅吸引20-50歲的消費客層，更讓HONDA高興的是短短四個星期就接單超過1萬張，比原先預期的每月5000輛還多出一倍。
根據日本HONDA分析，最受青睞的為1.8升的「X」，佔所有訂單39％，1.8升「RSZ」為29％，2.0升「RSZ」為23％，2.0升「G」僅9％，1.8升車型的接受度將近7成左右，而在選配方面，高達八成車主選裝HID頭燈組，HONDA出品的HDD衛星導航影音系統則佔了45％之多。
以現在TOYOTA Wish在日本每月平均8000輛的銷售，與產品週期將至的情況來看，HONDA Stream的四週破萬成績似乎有贏面，然而TOYOTA絕對不是省油的燈，哪可能將市場拱手讓給其他車廠，當然就要在大改款之前再想些行銷策略，以鞏固一哥寶座。
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HONDA 美日/本田Stream
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