HONDA專屬網站：還是不夠省，HONDA Insight以及CR-Z在歐洲市場面停止銷售的困境

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撩動人心！華麗舒適大車格與超強聯網科技，HONDA CR-V試駕

車型分類

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車廠

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Civic

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Fit / City

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Accord

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CR-V

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概念車

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NSX

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Odyssey

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CR-Z

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Insight

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HR-V

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Stream

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S2000

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舊款車

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Legend

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Step Wagon

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FCX

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Life

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Ridgeline

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Pilot

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Elysion/ASM

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Edix/FR-V

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Integra

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Mobilio

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Freed

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Inspire

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Brio

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Element

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Prelude

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That's

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N-BOX

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MDX

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Mobilio Spike

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Crossroad

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Vamos

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Acty

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Zest

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Crosstour

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N-ONE

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Airwave

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SUT

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Partner Van

還是不夠省，HONDA Insight以及CR-Z在歐洲市場面停止銷售的困境

AUTONET記者：張振群(10/30/2013星期三)

一開始節能動力的發展，歐洲與亞洲走的是兩種不同的路線。歐系車款擅長採柴油渦輪增壓系統，到達到低油耗、大扭力的動力訴求。而部份亞洲車廠則是以燃油引擎搭配電動馬達的Hybrid複合動力模式，創造出亮眼的油耗成績與低二氧化碳排放量。不過近年來兩地區的節能型態漸漸改變，如VW汽車朝向Hybrid系統發展而MAZDA則是推出SKYACTIV-D柴油渦輪引擎。

對消費者來說，若已經確定要選擇Hybrid複合動力車款，那油耗整體的表現勢必會成為最大購買主因。如TOYOTA Prius在歐洲市場擁有25.6km/L的平均油耗表現，相較部份柴油引擎還要出色，所以消費者選購意願也會比較高，不過像是HONDA Insight的24.3km/L以及CR-Z的20.0km/L，或許在銷售競爭上就沒有太多優勢。

所以日前傳出HONDA考慮在新世代Insight以及CR-Z問市之前，現行車款先暫停導入歐洲市場販售的計劃，達到縮減陣容並節省運送成本的目標。當然最大主因還是兩款車型在歐洲地區銷售成績並沒有很理想。相較柴油車款動力表現不夠出色，再與對手相同的Hybrid車款來比，油耗表現也似乎略輸一些，導致銷量差強人意。

其中最具話題性的應該就是CR-Z了，採用Hybrid複合動力系統，且主打運動掀背小跑車的市場定位，期望能吸引年輕消費者的目光。只是137hp最大馬力與19.3kgm的峰值扭力輸出，驅策起CR-Z從靜止加速到100km/h卻要費時9.1秒，雖然省油但對於車主來說就是少一點性能味，所以並沒有創造出熱銷的風潮。