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車型分類 |
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AUTONET記者：蔡致堅(11/27/2012星期二)
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向來走年輕與性能操控路線的HONDA，這幾年的策略開始朝大眾領域靠攏，反而對個性化逐漸失去重心，直到最新的輕型車N-ONE誕生，車色配件多樣化的選擇和設定，讓訂單超過原先預期目標，其中不少車主還自行選擇車身和內裝配色，這也使得HONDA開始評估客製化的可能性。
在日本上市才兩週訂單突破1.5萬張的N-ONE，可是HONDA換了主事者後的大作，除了以仿自N360精髓激起民眾的復古情懷，更在個性化投入不少創意。採取業界首創的可替換式水箱護罩設計（9種），依照車主每日的心情變化進行替換，搭配多達11種車色、4種車頂顏色、3種內裝配色、4種輪圈造型、4種飾板以及6種座椅花色材質，可組合出更富個性化風格的設定，雖說此舉對HONDA來說會增加成本，更是一大賭注，但只要產品夠有魅力就一定會吸引消費者，因此N-ONE方能在日本市場創造驚人成績。
有鑑於此，HONDA將針對輕型車的個性化進行評估，除了提供更多的配套措施給消費者選擇，更可能以「客製化」替車主量身打造，當然這也優關生產設備重新設計。舉例來說，位於日本三重縣的的鈴鹿製作所，針對雙采車體特別增加塗裝作業區，為了讓這個設備的效能可發揮到最高，因此不排除日後也提供給其他輕型車使用，否則僅單一供應給N-ONE，這樣的投資報酬率似乎太低。另外，因新世代消費族群崛起，對於個性化需求的比例增加，且不少車內零組件大幅共用，所以HONDA未來的輕型車的車艙設計風格走「類似路線」，這樣肯定能降低生產成本。
所以日後HONDA將開放給消費者進行「客製化」服務，無論內裝、外觀、配備等都可依照需求打造，先決條件是「有錢好辦事」！
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HONDA 美日/本田車廠
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