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    日本心,美國情!HONDA Accord歡慶40歲生日!  
AUTONET記者:Chappy(07/04/2016星期一)
今年是美國暢銷車款HONDA Accord車系的40周年慶,HONDA為了慶祝這傳奇車款的成功故事,也做了一系列的廣大宣傳行銷。就讓我們一同來回顧這款美國最暢銷車型的歷史吧!

40年前,HONDA將Accord引進美國之初,是輛主打著結合經濟油耗和駕駛樂趣的3門小型掀背車型。以現在標榜著HONDA大型房車的Accord來看,你肯定很難想像僅有68hp的初代Accord甚至比現行掀背車型Fit的軸距還要短上許多。

然而,在當時奉行「數大就是美」的美國汽車市場中,Accord的銷售數字並沒有想像中的好。即便起步慢了許多,但在過去40年的沿革、淬鍊下,今日的Accord已轉變成為美國當地最暢銷車款之一。這40年間,HONDA Accord光是在美國就賣出了高達1270萬的驚人銷售數字。而絕大多數的Accord車款,還是在美國當地製造的。

Accord讓HONDA得以在美國當地創下多項紀錄。HONDA自1982年開始,在美國俄亥俄州開始製造Accord車型,成為歷史上第一間擁有美製車型的日本車商。而後甚至成為第一間將美製車款銷售到海外的日本車廠。



根據一向美國當地的市場調查報告顯示,Accord不但是美國過去3年裡銷量最佳的零售車款;過去6年中,更有五年奪得最受35歲以下買家歡迎中型房車的光榮。擁有如此亮眼的銷售成績,無疑讓Accord成為HONDA相當具有代表性的車款之一。

如今Accord即將邁入問世以來的第40個年頭。HONDA為了慶祝,也為了讓更多人了解這款經典車系,更在Youtube上放上了2部Accord車系的回顧與宣傳影片,並期待著這傳奇性的Accord,帶領HONDA邁向下一個40年。





 
 
HONDA 美日/本田Accord
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