精選新聞
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車型分類
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    HONDA CR-V氣勢如虹銷售一路攀升,7月再創佳績  
AUTONET記者:J.K.(08/04/2003星期一)
國內SUV三款主力車種,在7月份的銷售成績都在1400台左右,第一名到第三名的差距更縮小到只有在20台左右,之前大幅度的差距,首度在7月份呈現勢均力敵的態勢,接下來更將會是國產SUV市場的衝突激戰。

其中HONDA CR-V i-VTEC自1月21日上市以來,銷售成績一路攀升,逐月遞增,在6月份首度突破1000輛之後,7月份的銷售成績再上層樓,達成1444台的佳績,取得SUV市場佔有率22.2%,更站上國內SUV市場排名第2的位置。

HONDA Taiwan以19個經銷據點,不到200個營業人員,在七月份創造了1708輛的訂單,更交出了1444輛的銷售成績,首度超越長期在國內佔有SUV銷售冠軍的Escape,如不是車輛供應不及,CR-V在7月份的銷售,應會接近1600輛。HONDA Taiwan的銷售實力,令人震撼,值得國內車廠作為借鏡,值比量更形重要,以顧客滿意度為出發點的各項作法,已廣被國內顧客所接受,並已逐漸在顧客間形成口碑。

在7月份總市場較上月成長24%的狀況下,SUV市場也較上月成長了22.7%,CR-V在SUV市場區隔裡,更成長了41.8%。以7月份的市場狀況而言,全月的來店顧客整整比六月份成長了27%,訂車數更成長了63.3%,交車量也成長了42.4%。

在7月份HONDA Taiwan共有3個新經銷商陸續加入銷售的行列,經銷據點達到19家,每家據點的平均生產力達76台以上,更有5家的經銷據點,交出超過100台的成績,其中位於台北內湖的經銷商,更一舉突破上月162台的成績,達到181台,再次寫下了HONDA Taiwan單一據點最高銷售台數紀錄。

而每一位Honda Taiwan經銷商的營業人員,更以平均生產力7.6台的成績,展現出旺盛的企圖心﹔再加上年底前計劃30個據點經銷網的完成,與11月中下旬第二款車Accord的發表上市,HONDA 在台灣汽車市場的競爭力已不言可喻。



 
 
HONDA 美日/本田Edix/FR-V
日期
 
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