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車型分類 |
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有影無？HONDA Freed一個月訂單超過2萬張
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AUTONET記者：蔡致堅(07/07/2008星期一)
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台灣汽車市場冷清清，宛如進入冰河時期，而日本雖然買氣低，但只要是能符合消費者口味的也能打出好成績，不過像日本HONDA Freed就非常誇張，原廠一個月的銷售目標才4000輛，誰知一個月時間訂單居然超過2萬張，而且還持續增加中，這等於是當前台灣一個月的新車總掛牌數啊！
於6月2日在日本發表的Freed，可是日本車壇第一輛小尺寸Minivan，也是HONDA以Fit底盤為基礎所創造的三排八座休旅車，有鑑於市場景氣影響，原廠僅規劃出每月銷售目標為4000輛，結果一個月的時間訂單居然達20000張，比起原本目標超過的5倍之多，這下讓HONDA開始調整產能，以供應消費者的需求。
根據日本HONDA統計，購買Freed多以20-40歲的家庭為主，且許多人對於小車體、大空間、三排座椅和駕駛座良好視野非常認同，在車型方面以七人座居多，佔59﹪，其次為21﹪的八人座，標準五人座則為20﹪，等級上「G」為46﹪，強調個性化的「G Aero」則有30﹪。至於選配部分，91﹪買家選擇左側邊電動滑門，HID頭燈則為70﹪，原廠開發的HDD衛星導航多功能影音系統則佔了52﹪。
其實以Freed的產品特性來看，相當符合現代消費者的用車需求，基本上也頗適合台灣地區，只不過在利益導向和未有左駕版，與景氣買氣低迷情況下，加上台灣民眾依然無法跳脫四門房車的格局，類似Freed設計的車款似乎無法創造驚人銷售成績。
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HONDA 美日/本田Freed
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