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HONDA於英國無線電視台Channel 4安插形象廣告
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AUTONET記者：吳煌棋(02/04/2010星期四)
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2010年已經邁入2月份，英國HONDA發佈系列廣告影片，將成為其贊助伙伴－英國無線電視台Channel 4今年所有紀錄片的穿插廣告片段，而此英國HONDA所拍攝的系列廣告是由工廠學徒與技師為主角，傳達HONDA對於車款的熱愛與專業度。
HONDA系列廣告的第一支，場景選擇在工廠當中，一名HONDA學徒正與技師學習著引擎的保養與維修技巧，背景則是車身顏色寶藍的2010年式第三代小改款CR-V。
未來將曝光的HONDA系列廣告的第二支，場景同樣是選擇在工廠當中，透過齊全的工具組與檢修設備，進行ATV與第三代小改款CR-V的例行保養維修工作。
英國HONDA公關經理Ian Armstrong表示，英國無線電視台Channel 4所播放的系列紀錄片，能夠引導收看節目的觀眾以不同的角度，思考與解決問題，更可以改變對事物的看法。對於HONDA品牌而言，透過HONDA車款讓消費者改變對汽車的想法，更是品牌重要的哲學思想之一。
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HONDA 美日/本田車廠
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