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車型分類 |
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HONDA CB1100魅力無窮，一個半月訂單就達年銷售7成
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AUTONET記者：蔡致堅(04/28/2010星期三)
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於2009年東京車展正式發表的HONDA CB1100，是一款主打成熟男性的街車，2010年3岳在日本販售以來，短短一個半月接單超過2,700張，這差不多是年銷售目標的7成，可見得CB1100確實打動消費者。
有鑑於重型機車在日本逐漸式微，且考照費用高又不容易過，750cc以上的大排氣量重型機車銷售量有限，因此HONDA針對CB1100的年銷售目標才訂出4,000輛，這對大排氣量的CB1100來說已經相當多，燃而HONDA在3月才在日本開始接單販售，短短45天接單量居然超過2,700張，這可是年銷售目標的7成，這樣的成績使淂HONDA信心十足，故有意提高年銷售目標。
根據HONDA分析，購買CB1100的消費者年齡層分布於30-50歲，以男性居多，訂購ABS車型者達34﹪，車色以真珠銀河白最多，達38﹪。CB1100之所以獲得歡迎，除了既有的優異性能，復古中帶前衛的造型更深得人心，因此讓CB1100能在短時間內熱賣。
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HONDA 美日/本田車廠
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