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車型分類 |
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Facebook上動手腳，Car Town遊戲大打HONDA CR-Z廣告！
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AUTONET記者：王柏偉(08/26/2010星期四)
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Facebook熱潮正火，以部落格型式提供社群服務的網站中，無國界限制的〝臉書〞自然容易將全球各地的粉絲串聯；廣大用戶群與瀏覽數字背後，除了代表人際互動的新型式展開，當然，還有無限商機！
如果你還有印象，這個月初我們曾為各位介紹一款HONDA CR-Z的網路小遊戲，簡單的操作介面、不俗的遊戲整體流暢性，是打發空檔的一個不錯消遣；HONDA為了這輛新生Hybrid產品，再度挹資廣告，於Facebook的〝Car Town〞遊戲中軋上一角。
 遊戲中的主角全成了Q版化身。 |
這是HONDA第一回藉此類社群網站打廣告，遊戲中除了可透過影片一覽CR-Z的迷人身段，系統更提供玩家客製化服務，讓大家發揮創意空間，打造並蒐集自己心愛的車款。
 來自Car Town粉絲相簿中的收藏中我們可以看見，遊戲畫面一貫Facebook上的風格表現。 |
Car Town遊戲正式啟用至今不過才一個月不到的時間，就擄獲全球3.1百萬玩家共襄盛舉，面對網路無國界的優勢，雲端上大打廣告似乎比過去分區各地獨自在電視或平面搏版面來的前瞻有效，而這並非車壇首遭，FORD過去也於2011年式Explorer推出前，以該車的各部照片拼湊，在Facebook賣了好長一段時間的關子；相信未來只要臉書熱潮不退，我們將能看到車廠在該平台上的更多巧思。
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HONDA 美日/本田CR-Z
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