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    HONDA第九代Accord來勢洶洶,20天訂單直逼70張  
AUTONET記者:蔡致堅(07/26/2013星期五)
於2013年7月5日以進口車之姿正式在台發表的第九代Accord,當初眾人憂心價格過高恐怕影響銷售,但事實是從上市至今訂單將近70張訂單其中,七成為配備完整的頂級款,這樣的結果可是HONDA Taiwan始料未及,這也證明Accord的確有著獨特魅力。

根據AutoNet汽車日報深入了解,基於第九代Accord的售價設定從最入門2.4VTi Deluxe的新台幣129萬元起跳,中間的2.4VTi Luxury為新台幣134萬元,頂級的2.4VTi-S Exclusive則是新台幣145萬元,原先HONDA Taiwan將銷售目標鎖定在2.4VTi Deluxe上,主要是進口後的第九代身價突然大增,擔心消費者難以接受,但實際上卻非如此,70張的訂單中就有超過七成為2.4VTi-S Exclusive,反倒是2.4VTi Deluxe就成為「稀有份子」,這也讓HONDA Taiwan即刻向日本原廠調整訂車比例。

之所以絕大部分落在頂級款,主要是第九代Accord已經是身價破百的進口車,對於買家來說加不到15萬即可獲得全配,包含LaneWatch盲點監視系統、LED頭燈、3模式倒車攝影、中文化觸控NAVI導航系統等,怎麼算都划得來;且近來國產車的價格直逼進口車,多些預算便可晉升成為進口車的車主,在朋友面前似乎更有面子。當然還可能有種現象,就是以這樣的預算要入手歐洲進口車恐怕得追加銀兩,相形之下Accord就顯得超值多。此外,車色選擇以深鈦灰居多,其次為凝雪白,然後是水晶黑,最後才是伯爵金,看來耐髒的灰色系仍受到這個客層喜愛。

其實第九代Accord以美規車身份叩台,基本上也替其他對手鋪路,因為在中大型房車逐漸成為小眾後,除了TOYOTA Camry維持國產化,NISSAN Teana、FORD Mondeo都將改以進口模式銷售,倘若Accord有如此的成績,接下來無論Teana、Mondeo,或者接下來的新Mazda6、SUBARU Legacy等日系產品,以及VW Passat、VOLVO S60、PEUGEOT 508、SKODA Superb等歐洲對手,也都可能開拓另一個市場級距,至於最終由誰勝出,就端賴價格以及品牌魅力了。


 
 
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