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車廠看Hybrid效應，DAIMLERCHRYSLER還要等一等
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AUTONET記者：Diane Wu(05/30/2006星期二)
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石油價格上揚，美國消費者從一開始的靜觀其變，到最近對Hybrid省油車款的強烈興趣，意味著美國車廠必須加速生產Hybrid油電車，來滿足市場上日益龐大的需求量。
FORD將跟隨TOYOTA和HONDA的腳步，在2008年以前預計將有八款Hybrid車種在市場上流動。就連起步較晚的GM和NISSAN，至少也會推出一個Hybrid車款，反觀與FORD、GM併列美國三大車廠之一的DAIMLERCHRYSLER，卻要等到2008年以後才打算推出Hybrid車款，原因為何？
事實上，DAIMLERCHRYSLER的發言人表示，省油效應固然重要，但不代表它是唯一的應對之道。目前Hybrid技術對車廠和消費者來說，離完全普及化的境界還有一大段距離，去年Hybrid車款銷售量才佔美國市場的1%。推出Hybrid車款是遲早的事，但DAIMLERCHRYSLER還在等待最佳的時機。
在2008年推出第一台Hybrid車款，雖然比其他車廠起步晚、符，但DAIMLERCHRYSLER顯然認為「來的早，不如來的巧」，本持著精打細算的生意頭腦，他們相信兩年後才是推出Hybrid的佳績。但是環保人士和Hybrid的專家們又是怎樣看待這個決定？
雖然DAIMLERCHRYSLER選擇在Hybrid起飛的瞬間加入市場，但天下沒有白吃的午餐，那些早它一步的車廠，或許沒有即時的利益回收，但在開發供給線和顧客忠實度兩大方向，卻比DAIMLERCHRYSLER多了更多耕耘的時間，仔細推斷，但問收割時分，又是誰家的成果來的豐厚？
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