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    HONDA新Insight年銷售目標全球20萬輛,日本國內每月5000輛!  
AUTONET記者:蔡致堅(02/11/2009星期三)
於日前在日本正式發表,也是HONDA足以讓TOYOTA拉起警報的全新Insight,可是原廠以價格策略準備在Hybrid領域大顯身手的力作,同時在HONDA的規劃中,將年銷售目標訂在全球20萬輛規模,雖然比起TOYOTA Prius少,但針對日本市場更以5000輛當作月銷售目標,卻也對TOYOTA造成威脅,使得世界龍頭打出新舊並賣的策略,企圖阻止HONDA的野望。

其實在HONDA的規劃中,Insight除了在日本販售外,三月底鎖定歐洲市場,四月起則開始供應給北美消費者,且在美國售價以美金2萬元(約新台幣66萬元)起跳,比起TOYOTA Prius來說便宜不少,正因為新一代Insight擁有價格優勢,且HONDA在接下來的開發也多著重在Hybrid,故設定Insight的年銷售目標為20萬輛,其中10萬輛為北美市場目標值。

正因為新Insight在日本市場打出日幣189萬圓(約新台幣57.3萬元)的入門價格,比起TOYOTA Prius便宜至少日幣40萬圓(約新台幣12.2萬元),或許有人會質疑Insight為1.3升,TOYOTA Prius為1.8升(前一代為1.5升),光排氣量就有差別,價格上有落差又如何,但以現在的景氣來看,無論那個國家或市場,當消費者需要購車時一定先朝省油經濟與低價考慮,縱使TOYOTA已經推出全新Prius,卻仍要派出前一代車型以低價和Insight對戰,這也是車壇上相當罕見的現象,也嗅出TOYOTA將HONDA視為最可敬對手的意味非常濃厚。

除了Insight,HONDA已確定在2010年推出以2007年東京車展概念作CR-Z為基礎,並注入更新更強技術的Hybrid跑車,以及Fit的Hybrid版外,同時也將投入2.0升以上中大型房車專用Hybrid系統開發,以追上TOYOTA在Hybrid市場的腳步。


 
 
HONDA 美日/本田Insight
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