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HONDA新Insight年銷售目標全球20萬輛，日本國內每月5000輛！
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AUTONET記者：蔡致堅(02/11/2009星期三)
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於日前在日本正式發表，也是HONDA足以讓TOYOTA拉起警報的全新Insight，可是原廠以價格策略準備在Hybrid領域大顯身手的力作，同時在HONDA的規劃中，將年銷售目標訂在全球20萬輛規模，雖然比起TOYOTA Prius少，但針對日本市場更以5000輛當作月銷售目標，卻也對TOYOTA造成威脅，使得世界龍頭打出新舊並賣的策略，企圖阻止HONDA的野望。
其實在HONDA的規劃中，Insight除了在日本販售外，三月底鎖定歐洲市場，四月起則開始供應給北美消費者，且在美國售價以美金2萬元（約新台幣66萬元）起跳，比起TOYOTA Prius來說便宜不少，正因為新一代Insight擁有價格優勢，且HONDA在接下來的開發也多著重在Hybrid，故設定Insight的年銷售目標為20萬輛，其中10萬輛為北美市場目標值。
正因為新Insight在日本市場打出日幣189萬圓（約新台幣57.3萬元）的入門價格，比起TOYOTA Prius便宜至少日幣40萬圓（約新台幣12.2萬元），或許有人會質疑Insight為1.3升，TOYOTA Prius為1.8升（前一代為1.5升），光排氣量就有差別，價格上有落差又如何，但以現在的景氣來看，無論那個國家或市場，當消費者需要購車時一定先朝省油經濟與低價考慮，縱使TOYOTA已經推出全新Prius，卻仍要派出前一代車型以低價和Insight對戰，這也是車壇上相當罕見的現象，也嗅出TOYOTA將HONDA視為最可敬對手的意味非常濃厚。
除了Insight，HONDA已確定在2010年推出以2007年東京車展概念作CR-Z為基礎，並注入更新更強技術的Hybrid跑車，以及Fit的Hybrid版外，同時也將投入2.0升以上中大型房車專用Hybrid系統開發，以追上TOYOTA在Hybrid市場的腳步。
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HONDA 美日/本田Insight
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